Google Certified Digital Marketing Expert | Philippines

Having worked for different scale companies and clients in United States, Australia, United Kingdom and Philippines, I have extensive experience in different online marketing strategies to develop and ensure solid online presence for the company and our clients.

Being a goal-process-results oriented person, I make sure that all strategies and reports are done of Grade A quality. I have a strong passion for marketing and creativity.

I value my clients tremendously. That is why I make sure that my works are of high quality, original, and well-researched. I highly value integrity as well, so I denounce copying and plagiarism. I also believe that time is of the essence, so I make sure that I meet and beat every deadline set by my clients.

Google Analytics Certificate – Hershey Pagtakhan

Google Tag Manager Certificate Hershey Pagtakhan

GTM Scores – Hershey Pagtakhan

Specialties:

Onsite and Offsite Search Engine Optimization, Search Engine Marketing, Social Media Marketing and Optimization, Customer Service, Advertising, Media Production

Other Names:

Hershey Pagtakhan, Shey Pagtakhan, Shey Barnett

---

Work Experiences

9 years of total experience

Digital Marketing Manager – Aug 2014

National Capital Reg, Philippines

Industry: Call Center / IT-Enabled Services / BPO

Specialization: Marketing, IT/Computer – Software

• Responsibilities:Main point person when it comes to the company’s online marketing strategy
• Helping clients’ sites get found online using both paid and organic search results
• Research the competition, optimise and promote our client’s websites to help bring in relevant traffic and increase leads and/or sales.
• Responsible for letting our clients know how their campaigns are doing
• Spreading the word online through social media channels including Facebook, Twitter, Blogs and more
• Communicating effectively and collaborating with the rest of the Team
• Ensuring the quality of work is of the highest standard
• Managing workflow of Digital Marketing Team

SEO Specialist – Aug 2012 – Aug 2014

Jobstreet.com Philippines

Industry: Human Resources Management / Consulting

Specialization: Marketing, IT/Computer – Software

Responsibilities:

• Increase Web Traffic / Usage Statistics
• Handles all JSPH official social media channels end to end from projects to community management.
• Review, develop and own the company’s overall SEO and SMO strategy. Communicate project status to stakeholders and senior management through communication and training, drive deep understanding within the company on SEO and SMO strategies, performance and new developments.
• Stay up-to-date on the latest SEO and SMO developments, search engine algorithm changes, etc.
• Act as local point person for planning, design, execution and review of web enhancements for organic traffic
• Overall lead person for search engine optimization and social media marketing programs
• Development of SEO and SMO plan and keyword analysis / research
• Design and management of the content marketing plan
• Devise and implement SEO and SMO standards for writing, programming, page development, etc.
• Monthly reporting and gap analysis of web statistics

Need some consultation or a free website audit? Drop your message via the Contact Form or Contact me via LinkedIn. Thanks!